Essay
March 2026The report is not the point
Reporting is what happens when nobody was clear about the decision. A short argument for building systems around choices, not artefacts.
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Insights
Essays onthe craft of intelligent systems.
Short pieces from the team, published only when we have something worth saying.
Field notes
February 2026What a semantic layer is actually for
Not middleware. Not a chart tool feature. A shared vocabulary for the numbers your organisation is willing to defend.
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Applied AI
January 2026Retrieval is boring, and that's why it works
The most useful AI systems we've shipped this year look almost embarrassingly conventional. That's the point.
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Essay
December 2025In defence of fewer dashboards
Every dashboard is a promise. Most organisations have made far more promises than they can keep.
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Operations
November 2025Automation that survives the org chart
The internal tools that outlast reorgs share three quiet properties. None of them are technical.
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Field notes
October 2025Metrics you can lose sleep over
A short taxonomy of the numbers worth watching, and the numbers that only look worth watching.
4 min readRead essay
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